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COM software includes service portals that integrate CRM databases with order fulfillment functions to track order history metrics. Recording and analyzing customer order history is an essential function of customer relationship management (CRM). Your ability to track and analyze metrics such as fulfillment rates and customer service statistics (like response time) relies on accurate, up-to-date customer history data. Analyzing the data recorded and organized in modern COM systems provides real-time insights into product profitability and supply chain performance metrics. COM functions as a component of a coordinated supply chain, where the distributed order fulfillment process meets sales, marketing, and customer service strategies. The goal of customer order management (and the technology behind the process) is to deliver customer orders in a profitable, reproducible, and trackable manner.
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